The Rise of Haircare: How you can Hop on the Trend!

Hold onto your hair ties, because Vogue Business just dropped some serious haircare tea with their article, “The Four Biggest Trends Shaping Haircare Right Now.” And let’s be real—if Vogue is talking about it, worth talking about. But we’re not just here to sip the tea—we’re here to stir it up! As a business that lives and breathes all things haircare, we’re ready to break down the myths and highlight the bits that matter. Let’s talk about the rise of haircare and how you can hop on the trend.

Lets start at the beginning…

The COVID-19 lockdowns brought a seismic shift in how we approached self-care, and skincare quickly rose to the top of the list. With more time at home and less need for makeup, people began focusing on nurturing their skin rather than covering it up. The rise of “self-care” routines became a way to combat stress and uncertainty, and skincare became a soothing ritual during a time when external pressures were at an all-time high. Social media also played a key role, with influencers sharing skincare tips and routines, sparking a surge in interest, and creating a whirlwind effect upon the industry.

But most recently, we have seen a shift in this focus. The next self-care obsession is becoming focused on haircare – and we love to see it. This trend is being referred to as the ‘skinification’ of haircare. So, what exactly does that mean? Imagine taking all the love, science, and meticulous detail you apply to your skincare routine and giving your hair the same royal treatment. Yep, it’s time to treat your scalp like the precious skin it is.

Let me explain…

Imagine taking all the love, science, and meticulous detail you apply to your skincare routine and giving your hair the same royal treatment. Yep, it’s time to treat your scalp like the precious skin it is. Just like your favourite serums and moisturizers focus on nourishment and protection, the skinification movement is all about making sure your scalp gets the care it deserves. We’re talking about active ingredients that have long been the stars of skincare—think hyaluronic acid, niacinamide, peptides, and a plethora of vitamins. These aren’t just for your face anymore; they’re now making waves in the world of haircare!

Brands are rolling out an exciting array of products—hair serums, exfoliators, masks, and leave-in treatments—all designed to tackle specific issues like hydration, repair, and environmental protection. It’s a full-on hair spa experience that mirrors the beloved multi-step skincare routines we know and love. But it’s not just brands hopping on this train; consumers are catching the wave too. More and more people are realizing that beautiful, healthy hair starts with a happy scalp. This holistic approach is all about prevention and nurturing rather than quick fixes and surface-level solutions. It’s time to ditch the idea that haircare is just about appearance—let’s focus on that long-term health and vitality!

So, how can you hop on trend?

Our suggestions: